The Gentle Hare Branding

The Gentle Hare is a personal branding project where the fictional client is looking for a brand identity for a vegan/vegetarian fine-dining restaurant. The focus of the design was to create a minimal logo with colours that support the brand’s message. With the aim at vegetarian/vegan diets, the logo took inspiration from herbivores which lead to a hare/rabbit to represent the brand’s message and identity.