LAC ANN Brand Identity

A redesign for my fashion designer friend’s brand “LAC ANN”. Lac’s brand values lies upon sustainable fashion, looking for new and innovative ways of creating modern fashion that does not harm our environment. This redesign looks upon his core values along with his minimalist aesthetic to tie it all together. Using geometric shapes as the basis of the logo design, this expanded into graphic elements to help differentiate his brand from the rest of his competitors.